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by BusinessNews Publishing : Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-e8a7a | The must-read summary of Guy Kawasaki’s book: “Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism”.This complete summary of the ideas from Guy Kawasaki’s book “Selling the Dream” shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do…. Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book


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Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173227 | Date : 2015-06-21

Description :

PDF-c9d8e | This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an i… Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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: European Retail Research: 2014, Volume 28, Issue I

ISBN : #3658096020 | Date : 2015-05-09

Description :

PDF-736ee | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN… European Retail Research: 2014, Volume 28, Issue I


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by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

ISBN : #3319206052 | Date : 2015-08-27

Description :

PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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by Jeb Brooks : Perfect Phrases for the Sales Call, Second Edition (Perfect Phrases Series)

ISBN : #0071745041 | Date : 2010-12-01

Description :

PDF-221f3 | THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON’T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn’t accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language. This fully revised second edition of the popular Perfect Phrases for the … Perfect Phrases for the Sales Call, Second Edition (Perfect Phrases Series)


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by Hugh Burkitt : Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success

ISBN : #0956395910 | Date : 2010-11-18

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PDF-b79a5 | … Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success


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by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

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PDF-e2222 | Book by Bell, Martin L…. How to Prepare a Results-Driven Marketing Plan


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by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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by Steve Hackney : How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want

ISBN : #0956790704 | Date : 2011-02

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