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: Consumer-Brand Relationships: Theory and Practice

ISBN : #0415783135 | Date : 2013-03-08

Description :

PDF-5b471 | The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business rela… Consumer-Brand Relationships: Theory and Practice


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by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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Summary Crowdsourcing Review Analysis Howes Ebook PDF C049a5e22

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by BusinessNews Publishing : Summary: Crowdsourcing: Review and Analysis of Howe’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-96e51 | The must-read summary of Jeff Howe’s book: “Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business”. This complete summary of the ideas from Jeff Howe’s book “Crowdsourcing” explains that “crowdsourcing” is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an open call to an undefined … Summary: Crowdsourcing: Review and Analysis of Howe’s Book


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by Virginia Hayden : Strategic Marketing for Health and Social Services

ISBN : #1860672825 | Date : 1997-12

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PDF-19d90 | … Strategic Marketing for Health and Social Services


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Six Sigma Breakthrough Revolutionizing Corporations PDF 1fe22e24c

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by Mikel Harry Ph.D. : Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations

ISBN : #8129117738 | Date : 2006-03-21

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PDF-a6616 | The extraordinary breakthrough management program–heralded by GE, Motorola, and AlliedSignal–that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any … Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations


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Strategic Advertising Management Larry Percy PDF D070b134a

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by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

Description :

PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management


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by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making

ISBN : #0138515107 | Date : 1987-01

Description :

PDF-640ee | The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making [Jan 01, 1987] Nagle, Thomas T. …… The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making


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by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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by Brian Mahoney : Video Marketing Strategy Website Traffic For Massive Millions with Free Online Advertising: Video Advertising for Starting a Small Business… Home Based Business Opportunites or at Home Jobs

ISBN : #154132613X | Date : 2016-12-27

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: Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119051 | Date : 2001-11-29

Description :

PDF-61340 | Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen…. Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)


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