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: Consumer-Brand Relationships: Theory and Practice

ISBN : #0415783135 | Date : 2013-03-08

Description :

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ISBN : # | Date : 2013-02-15

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ISBN : # | Date : 2013-02-15

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by Virginia Hayden : Strategic Marketing for Health and Social Services

ISBN : #1860672825 | Date : 1997-12

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by Mikel Harry Ph.D. : Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations

ISBN : #8129117738 | Date : 2006-03-21

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by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

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by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making

ISBN : #0138515107 | Date : 1987-01

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by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

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PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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ISBN : #154132613X | Date : 2016-12-27

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: Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119051 | Date : 2001-11-29

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PDF-61340 | Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen…. Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)


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: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

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ISBN : # | Date : 2014-12-10

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PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit


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: Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition)

ISBN : #332290864X | Date : 2012-05-20

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PDF-acc66 | Die Frage nach Erfolgskonzepten für Unternehmen ist so alt wie die Geschichte der Wirtschaft. Die zentrale Frage, welche die handelnden Subjekte antreibt, ist und bleibt die nach dem ,,Erfolg”. Dabei ist es zunächst zweitrangig, wie der Maßstab des Erfolgs aussieht und auf welches Ziel das Handeln gerichtet ist. Es geht vielmehr darum, dass überhaupt ein Ziel angestrebt wird. Erfolg kann somit… Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition)


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by W. R. Cates : Unlimited Referrals : Secrets That Turn Business Relationships into Gold

ISBN : #1888970073 | Date : 1996-09

Description :

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: Marketing Strategies for Emerging Markets

ISBN : #8174464107 | Date : 2005-12-01

Description :

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